Selected projects | Websites & social media
Brand | Business to consumer | Business to business | Public relations | Knowledge, research, training | Culture
Project: Corporate/B2B website
Task: Proofreading the German translations, English–German localisation, content management
Project: Twitter and LinkedIn campaigns for Oath Germany
Task: Idea, conception and copywriting
#ThisIsOath: Awareness campaign for the entire brand and partner portfolio (O&O)
#MakeAnOath, #WhatsYourOath: Awareness campaign to launch the new umbrella brand, introducing experts and units of the enterprise together with their personal ‘3-word oath’
#WMFunFacts: Awareness and sales campaign for the football World Cup 2018, presenting first-party insights and study results from the markets of the participating teams in a fun way
Project: Landing pages
Task: Conception and copywriting of the main landing page for the Germany-Austria-Switzerland region, with sections on product benefits and unique selling points, customer cases, market positioning and events, as well as landing pages for events and downloads, English–German localisation, content management
Project: The Estée E-List Loyalty Program website with e-mail communication, FAQs and Terms & Conditions
Task: English–German localisation
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