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Selected projects | Knowledge, research, training

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Project: Market studies, data insights and case studies for Oath and Verizon Media
Task: Copywriting, English–German localisation, reviews

Project: Scientific tests and studies (cosmetology, dermatology, botany), consumer tests
Task: French/English–German localisation

Die Mikrodomänen in den Lipidstrukturen der Zellmembran, das rezeptive System der Zelle 
Dank ihrer Zellmembran, die aus mehreren spezifischen Domänen, darunter die Mikrodomänen in den Lipidstrukturen, besteht, sind die Zellen in der Lage mit ihrer Umgebung zu kommunizieren. Diese Zellmembran enthält nicht nur einen hohen Anteil an Cholesterol und Sphingomyelinen (Lipide in der Zellmembran), sondern auch Rezeptoren und Ionenkanäle. Mikrodomänen der Lipidmembran kommen in zahlreichen Zelltypen vor, etwa in den Keratinozyten (Zellen mit Schlüsselfunktion für die Hautbarriere) und den Fibroblasten (Zellen mit Schlüsselfunktion für das jugendliche Aussehen der Haut). 

Project: Training book for Giorgio Armani Beauty
Task: English–German translation

Project: MOOC digital marketing for Yahoo Germany
Task: Proofreading the German translations, English–German localisation, content management

Yahoo Digital Academy (2016) offers online digital marketing training with different learning levels, for beginners right up to marketing managers.
7 topics: mobile, data and audience, brand engagement and content marketing, social networks, user-centric approaches, display advertising, programmatic and traffic generation, and native advertising
80 modules with videos and test elements

Methods of targeting in e-marketing (extract)
[1]Before launching a [2]targeting action[3], several prerequisite elements need to be put in place.
[1]This is particularly important because success depends firstly on the quality of [2]the client‘ s database[3].
That’s why databases need to be updated and enriched using information gleaned using [4]tracking[5] tools, the store and external sources.
[1]Most importantly, it needs to be done in [2]real time[3].
So you see, what gives you a real [4]competitive advantage[5] is having new information which is frequently updated.
[1]To this solid base you need to add [2]transactional data[3].
This includes purchasing history, amounts spent, purchasing frequency and how recent the last purchase was.
This is known as [6]RFM[7], meaning [8]Recency Frequency Monetary[9].
[1]In this way, we can determine if a client is [2]profitable[3] from what he spends, if he is [4]loyal[5] in terms of purchasing frequency, and if he is still [6]active[7] since the date of his last purchase.
[1]But that’s not all. There is another lever: you can use [2]relational data[3].